This project was very satisfying primarily because the look and feel I developed on-the-fly for the RFP was very well-received by Keurig. We proposed to capture various life milestones as chapters in a story book, The Book of Life. Keurig was so delighted with the mocks from the initial proposal that they opted to keep the same design for the post-sale. Below are a few elements from the RFP.
Below is the final version of The Book of Life. To see it all in action, click here.
