The digital invite below was the first piece created as an initial exploration of a possible visual theme for the exhibit.
Although we ended up moving in a different direction, I was pleased that the swirling line illustration I'd made for the initial exploration did ultimately appear in the exhibit itself as a subtle textural element adorning the walls of the space.
The final look and feel of the campaign was more atmospheric and mysterious, subtly hinting at mermaids with a scale-like texture.
all photos by Joe Kohen